The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Instead of bypassing its marketing potentials and capabilities, take full advantage of them. The following tips will help you get a jump on marketing with Facebook.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through and actually award a prize or you will appear dishonest.
Giveaways are a great method of drawing attention to your page. Offer free products or discounts to subscribers when they join. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Always take the time to answer any questions and address any comments made to you through Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. You can share the link to an article if it is going to answer any questions they might have.
The key to successful marketing with Facebook is having a strong base of fans. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that number, your conversion rates will soar.
Make sure any posts you list have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Encourage your fans to post content on your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Attract extra likes to your Facebook page by running a special promotion or contest. Offer discounts or freebies once you get a sufficient amount of likes. This is a great way to get subscribers.
Learn about Facebook’s Update policies. You can send messages to followers. Only use it for real news events that are important to your followers. However, using it all the time will get old to your followers.
When there is a conversation occurring within your Facebook page, dive on in. You should encourage conversation. If necessary, try starting a conversation, or you could ask a question in order to get the chat rolling. Once your fans are talking, join in on their conversation. The more you talk with them, the more personal your company will become.
Facebook marketing may still be relatively new, but the audience opportunity is almost unlimited. Instead of overlooking just how it may help you, try using it to your advantage. Remember the tips you have read here so that you can best use Facebook in your marketing plan.