Many people believe that email marketing is nothing but spam. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.
Each email should have one message and it should be clear. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Develop one message, keep it reasonably short and to the point. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Learn as much as possible about email marketing from different resources. You may find many books online and in libraries. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Practice consistency. Your emails should all feature the same colors and company logo. Be sure that you’re using a font that people can read. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
You should always ask for permission before you add someone to your mailing list. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
You need permission from your readers if you’re going to start sending them emails. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. You could lose customers and get reported for sending unwanted emails.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Send subscribers information they can’t find on your site. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
Major holidays are generally not the best time to send marketing emails. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. There are some exceptions. An example of such an exception might be a Black Friday special for 25% off an LED TV.
Look at the spam you get to identify what you should not do. Sign up for free email accounts, post your address on the web and wait for the spam to come. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Now you should have a better understanding of how email marketing will help you. Take what you have learned today and apply it to your business. In no time, you will be rewarded with improvement and increased popularity.