Facebook is used by many people to socialize. But, it can also be used to boost business. There are free ways to use Facebook in marketing a business, as well as some paid advertising options. The following information is about Facebook marketing.
Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Be sure that anything that you post online has a link to your Facebook page on it. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Don’t let spam overrun your page on Facebook. You can put filters in place that will help you to keep things on track when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Make sure that you stay active answering the questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
A fan base is something that you will want to expand as much as possible. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Think through your updates before you post them. People don’t want to be flooded with sales jargon or spam. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
You can offer prizes for Facebook “likes”. Likes are very important to improve the visibility of your company. Try offering something exclusive and free to people for “liking” your page. It could be a sweepstakes prize or something offered to everyone. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Think about setting up a group on Facebook. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can inform group members of special discounts and offer them all types of useful information. You will feel much closer to your customers if you do so.
You should now know much more about how to market on Facebook. Facebook requires no investment of money, so it is simple to get started. Begin as soon as possible, so that you can get a jump on the competition. Now that you have the tools, you are ready to get an edge on your competition.